| Large Scale Operations & Strategic Leadership As Logistics Director Northern Europe & Baltics, I led logistics in 7 countries: Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania & international team of 100+ employees. Including network of 4 warehouses. |
| Created Five-Years Logistics Strategy to Support Business Growth: HIGH FIVE BY 2025 INITIAL STATE 2020: •Global disruption from the COVID-19 crisis. •Surge in demand for home appliances. •Rapid e-commerce growth needing new logistics capabilities. •Insufficient logistics capacity and lack of digitalization. ACTION: •Adopted a data-driven decision-making model. •Conducted a SWOT analysis and launched bi-annual strategic reviews. •Monitored macroeconomic trends (inflation, transport rates, capacity risks). •Integrated input from Sales, Marketing, and Finance for cross-functional alignment. •Regularly adapted strategy based on reviews and scenario planning. RESULT: •Defined a clear vision and mission for logistics. •Developed a comprehensive strategy map linked to long-term goals. •Set specific KPIs and targets to drive and measure progress. •Built a roadmap to achieve 2025 goals focused on resilience, growth, and operational excellence. |
| Optimized organization structure focusing on development & continuos improvement INITIAL STATE: •Pure operational and local focus organization with dublicated roles and no development functions. ACTION: •Created specialized teams for: •Logistics Procurement & Network Design •Systems & Process Excellence •Customs & Compliance •Facility Management •Allowed operational teams to fully focus on daily execution. • RESULT: •Built dedicated expert teams driving continuous improvement, governance, and innovation. •Achieved regional alignment and cost savings through a structured support setup. •Strengthened operational efficiency and freed up resources for strategic projects. |
| Increased Employee Engagement Index from 81% to 97% through a structured and people-centric leadership approach INITIAL STATE: •Poor collaboration and motivation within the teams. •Employee engagement index 81%. ACTION: •Shared Vision & Alignment •Implemented the RACI model to clarify accountability. •Created individual training and development plans. •Actively promoted internal career progression. •Organized regular team-building activities. •Embedded a culture of continuous feedback. RESULT: •Employee engagement index 97%. •A stronger, more connected, and highly motivated team that drives performance and operational excellence. |
| Oversaw a logistics budget exceeding €30 million, ensuring effective cost control, investment prioritization, and financial forecasting accuracy. INITIAL STATE: •High logistics costs. •Poor accuracy in planning and forecasting. ACTION: •Aligned volume forecasts with capacity planning. •Anticipated and mitigated market price fluctuations: Fuel cost volatility, Carrier rate adjustments, External economic pressures •Incorporated productivity improvement targets and automation benefits into financial models. •Balanced operational performance with investment efficiency, supporting long-term growth RESULT: •Delivered 99% forecast accuracy across annual business planning cycles. •Achieved annual financial targets while maintaining cost transparency and flexibility to respond to changing market dynamics. |