Large Scale Operations & Strategic Leadership
As Logistics Director Northern Europe & Baltics, I led logistics in 7 countries: Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania & international team of 100+ employees. Including network of 4 warehouses.
Created Five-Years Logistics Strategy to Support Business Growth: HIGH FIVE BY 2025
INITIAL STATE 2020:
•Global disruption from the COVID-19 crisis.
•Surge in demand for home appliances.
•Rapid e-commerce growth needing new logistics capabilities.
•Insufficient logistics capacity and lack of digitalization.

ACTION:
•Adopted a data-driven decision-making model.
•Conducted a SWOT analysis and launched bi-annual strategic reviews.
•Monitored macroeconomic trends (inflation, transport rates, capacity risks).
•Integrated input from Sales, Marketing, and Finance for cross-functional alignment.
•Regularly adapted strategy based on reviews and scenario planning.

RESULT:
•Defined a clear vision and mission for logistics.
•Developed a comprehensive strategy map linked to long-term goals.
•Set specific KPIs and targets to drive and measure progress.
•Built a roadmap to achieve 2025 goals focused on resilience, growth, and operational excellence.
Optimized organization structure focusing on development & continuos improvement
INITIAL STATE:
•Pure operational and local focus organization with dublicated roles and no development functions.

ACTION:
•Created specialized teams for:
•Logistics Procurement & Network Design
•Systems & Process Excellence
•Customs & Compliance
•Facility Management
•Allowed operational teams to fully focus on daily execution.

RESULT:
•Built dedicated expert teams driving continuous improvement, governance, and innovation.
•Achieved regional alignment and cost savings through a structured support setup.
•Strengthened operational efficiency and freed up resources for strategic projects.
Increased Employee Engagement Index from 81% to 97% through a structured and people-centric leadership approach
INITIAL STATE:
•Poor collaboration and motivation within the teams.
•Employee engagement index 81%.

ACTION:
•Shared Vision & Alignment
•Implemented the RACI model to clarify accountability.
•Created individual training and development plans.
•Actively promoted internal career progression.
•Organized regular team-building activities.
•Embedded a culture of continuous feedback.

RESULT:
•Employee engagement index 97%.
•A stronger, more connected, and highly motivated team that drives performance and operational excellence.
Oversaw a logistics budget exceeding
€30 million, ensuring effective cost control, investment prioritization, and financial forecasting accuracy.
INITIAL STATE:
•High logistics costs.
•Poor accuracy in planning and forecasting.

ACTION:
•Aligned volume forecasts with capacity planning.
•Anticipated and mitigated market price fluctuations: Fuel cost volatility, Carrier rate adjustments, External economic pressures
•Incorporated productivity improvement targets and automation benefits into financial models.
•Balanced operational performance with investment efficiency, supporting long-term growth

RESULT:
•Delivered 99% forecast accuracy across annual business planning cycles.
•Achieved annual financial targets while maintaining cost transparency and flexibility to respond to changing market dynamics.
Contact me
Sergey Arsenenko
SUPPLY CHAIN | STRATEGY | LEADERSHIP | EXCELLENCE
Phone: +46 70 749 91 76
Email: arsenenkosn@gmail.com
Made on
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